
MongoliaN Community Based Tourism (CBT)
TRULY Benefiting Locals
Authored between 2002-04 and launched in 2005, GER to GER is “THE WORLD’s FIRST” Mongolian Community Based Tourism initiative (social enterprise) to work sustainably with nomadic families across Mongolia for over 15+ years.
Benefits of GER to GER’s Nomadic Lifestyles Endeavors for locals via UN SDGS
The BEST part of our community-based operations is that up-to-80% of funds generated via our Nomadic Lifestyle Adventures goes directly to the participating nomadic families and rural community members – indeed we are actively spearheading the United Nations MDGs/SDGs for better Sustainable Livelihoods, Nature and Environmental Conservation. GER to GER’s Nomadic Lifestyle Adventures allows nomadic families and locals (direct stakeholders) to 100% rurally operate and manage their own Community based tourism, by themselves.
OUR FREE CHECKLIST GUIDE “what to do and what not to do” IS NOW AVAILABLE!
Via online learning area
ADVANCING COMMUNITIES ETHICALLY
AT GER TO GER WE ADVANCE THE UNITED NATIONS GOALS WITHIN OUR Community based tourism OPERATIONS across mongolia – IT HASN’T BEEN EASY BUT IT’S BEEN WORTH IT!
Our SDG Achievements through Community-Based Tourism in Mongolia
At GER to GER, we have been actively advancing the United Nations Sustainable Development Goals (SDGs) for over two decades through our community-based tourism initiatives. Since 2002, we have designed and implemented sustainable programs that create long-term positive social, economic, and environmental impacts in Mongolia.
SDG 1 – No Poverty
- Up to 80% of revenue from humanitarian trips directly benefits rural nomads, drivers, and local communities, while the remaining 20% funds marketing and training programs to further their economic development.
SDG 2 – Zero Hunger
- We prioritize employing marginalized nomadic families, including those facing extreme poverty, ensuring they have sustainable incomes and food security.
SDG 3 – Good Health and Well-being
- We provide health and safety training to rural communities to reduce preventable diseases such as Hepatitis.
- Income from tourism helps cover medical insurance, doctor visits, medication, and even life-saving surgeries.
SDG 4 – Quality Education
- Through tourism-generated income and educational workshops, nomadic adults and children have gained access to schools, high schools, and universities.
- We have supported local schools and kindergartens by renovating classrooms and equipping them with educational materials.
SDG 5 – Gender Equality
- Over 70% of GER to GER’s national managers are women.
- In rural Mongolia, women play a crucial role in tourism-providing hospitality services while also taking part in guiding activities.
SDG 6 – Clean Water and Sanitation
- We implement ‘Leave No Trace’ principles and train both nomads and travelers in responsible waste management to protect Mongolia’s watersheds.
SDG 7 – Affordable and Clean Energy
- We helped nomadic families open bank accounts, establishing credit histories that enable them to secure micro-loans for solar and wind-powered energy solutions.
- Many now use solar freezers to preserve food, reducing waste and improving food security.
SDG 8 – Decent Work and Economic Growth
- Over 90% of our workforce comes from rural areas, creating sustainable employment through community-based tourism and geotourism.
- We actively renovate and equip schools and kindergartens, installing heating systems to ensure children are warm during harsh Mongolian winters.
SDG 9 – Industry, Innovation, and Infrastructure
- GER to GER revitalizes the ancient Mongol Empire’s kinetic supply chain, transforming it into a modern, sustainable tourism network that supports local economies.
SDG 10 – Reduced Inequalities
- We actively combat financial and social inequalities, ensuring rural families have access to fair economic opportunities.
- Additionally, we track and mitigate online misinformation that can negatively impact developing nations’ tourism and economies.
SDG 11 – Sustainable Cities and Communities
- GER to GER integrates kinetic and static supply chains to enhance local and national economic development.
- Our founder has contributed over 23 years to Mongolia’s post-Soviet economic transition, supporting key industries such as tourism, meat, and cashmere.
SDG 12 – Responsible Consumption and Production
- We train travelers on subsistence nomadic lifestyles, traditions, and history to foster responsible tourism.
- We help nomadic communities find sustainable alternatives to overgrazing, promoting eco-friendly income sources.
SDG 13 – Climate Action
- We have conducted Nomad Relief Efforts during climate disasters and organized awareness campaigns on land degradation and desertification.
- Our network actively monitors environmental changes, including desertification, watershed health, and weather impacts on grazing lands.
SDG 14 – Life Below Water
- While Mongolia is landlocked, water conservation is critical.
- We educate herders and travelers on responsible water use, protecting Mongolia’s watersheds that sustain nomadic communities.
SDG 15 – Life on Land
- Our programs train herders and travelers on land conservation, waste management, and sustainable grazing practices to prevent desertification and overgrazing.
- We have established monitoring networks to track and report on land and environmental degradation.
SDG 16 – Peace, Justice, and Strong Institutions
- We actively promote human rights and social justice, raising awareness about extremism, racial hate crimes, and misinformation that hinder sustainable development.
SDG 17 – Partnerships for the Goals
- GER to GER continues to expand its partnerships with local and international organizations to further sustainable tourism, community development, and environmental conservation.
Mongolia COMMUNITY BASED TOURISM INITIATIVES
Some Successes from 1000s include:
Hashuu’s Wife
“Ger to Ger saved my husband’s health in 2016… Ger to Ger paid for his entire hip replacement surgery/one month’s physical therapy treatment cost at the Korean Hospital. Today, he is working by himself and started to herd animals alone without requiring other people’s assistance; his backbone pain gone forever.”
Hashuu
“The benefits of working with Ger to Ger are countless.”
Battsetseg
“Income that my family earned from tourism sector has paid for my husband’s rehab and medical treatment for his liver.”
A Nomad States
“My additional revenue from tourism industry benefitted my livestock to grow sustainably as I had no longer kill animals to pay my four children’s tuitions and my wife’s liver treatment.”
Battsetseg Gonchigdorj
“After collecting my salary for couple years, I was able to pay for my two older daughters’ university tuitions. The oldest daughter fulfilled her dream as a pre-med student and the other one studied Korean language. The young two daughters are studying in English school and high school specialized in math.”
Jargalsaikhan Purevjal
“I used my salary to purchase more animals for my family and a horse cart so I don’t need to beg other families to lend us their cart so my family can move during seasonal migration.”
Amarjargal Dorjsuren
“In 2008, my brother was killed due to unsafe working conditions in the unlicensed Nalaih mines. If my husband and I were not working at Ger to Ger, my husband could have been killed too. It’s truly wonderful that Ger to Ger assisted my family and also saved my life for my children… I’m always Appreciative.”
Boogii
“In 2006, Ger to Ger invited my family to become a host family however we had no financial resources and no animals to transport travelers. Regardless of our challenges, Ger to Ger team extended their hands by recommending to rent animals and Gers from other families until we were able to procure our own.”
Zorig
“We used to herd for other families for many years because we did not have our own animals. But after working with Ger to Ger our livelihoods improved and we purchased our own animals; and herding them now. Also few years ago, one of my sons had heart problem and had to have urgent surgery. If we did not work with Ger to Ger and did not earn money from tourism sector we could not have afford to pay the surgery cost and save my son. Today my son is healthy and herding animals, next year he will start studying in University.”
Tested, Tried,
100% Proven AND Traceable History
Supportive Online Documentation
- Mongolian Governmental Ministry Medal of Honor
- Photographers Without Borders – Featured Article (GERtoGER.org)
- National Geographic Geotourism Guidebook
- National Geographic Society Press Release
- Certificate of Excellence signed by the vice president of National Geographic Society
- National Geographic Society D.C. certified GEOtourism Ambassador
- The Amazing Race USA Credit List (associated with EMMY/DGA Wins)
- The Amazing Race Australia 2019 (our Episode quoted as “The Best Episode Yet!”)
- The Amazing Race Australia – Credit List
- National Geographic’s World Best Travel Experiences
- WHL Travel’s Urban Adventures Award
- World Travel Market – London
- LA Travel & Adventure Show – 2020 Guest Speaker
- Tourism Watch
- WELT-SITCHEN – Featured Article (GERtoGER.org)
- Lonely Planet
- Rough Guides
- Petit Fute
- USA TODAY
- New York Magazine – The Cut
- ABC News
- International trade fairs (ITB, WTM, etc.)
- United Nation’s ESCAP Report (page 14)
Short List – Timeline of Achievements, Honors and Recognitions:
- 2020 Los Angeles Travel And Adventure Show – official speaker & exhibitor
- 2019 The Amazing Race Australia (Country Fixer, Facilitator, Production Management, etc.)
- 2019 One Of 200 Founding Members Of Airbnb Adventures
- 2019 Photographers Without Borders – featured article
- 2019 Petit Fute guidebook and online marketing (inside cover-page)
- 2019 Mongolian Ministry approved exhibitor – WTM London
- 2019 Mongolian Ministry approved exhibitor – Swiss’s Travel Expo (FESPO)
- 2018/19 “Recommended Business” Trip Advisor
- 2018 New York & The Cut Magazines – featured in
- 2018 USA Today – Gobi Desert
- 2018 Mongolian Ministry approved exhibitor – Taipei’s Travel Expo
- 2018 Mongolian Ministry approved exhibitor – Korea’s Travel Expo (KOTFA)
- 2018 Panelist speaker at the USAID funded Lead Summit (Leaders for Democracy)
- 2017 Leben Magazine – featured article
- 2017 Wienerin Reise – featured article
- 2017 Mongolian Ministry approved exhibitor – World Travel Market London
- 2017 Mongolian Ministry approved exhibitor – Seoul Travel Mart Expo
- 2017 Exhibitor – COTTM, Beijing’s International Travel Exhibition
- 2017 Mongolian Ministry approved exhibitor – ITB Berlin, Germany Travel Expo
- 2016/17 Mongolia Producer of “Dani’s Way”; Beijing, USA, Mongolia (Mongolian Ministry supported)
- 2016 Welt-sichten – featured in article
- 2016 Mongolian Ministry approved exhibitor – World Travel Market London
- 2016 Mongolian Ministry approved exhibitor – ITB Berlin Travel Expo
- 2015 Mongolian Ministry Medal Of Honor For Leadership
- 2015 Mongolian Ministry approved exhibitor – World Travel Market London
- 2015 Mongolian Ministry approved exhibitor – ITB Berlin Travel Expo
- 2005-Today IMDb profile; The Amazing Race, No Strangers, In The Footsteps Of Genghis Khan, etc.
- 2014 Certified member of the American Society Of Travel Agents (ASTA)
- 2008-14 Lonely Planet “most innovative tourism concept in Mongolia…”
- 2014 Mongolian Ministry approved exhibitor – ITB Berlin Travel Expo
- 2014 Adventure Travel Show London exhibitor
- 2014 Exhibitor – Hong Kong Adventure International Travel Exhibition
- 2013 Zeit Online – featured article
- 2013 Mongolian Ministry approved exhibitor – World Travel Market London
- 2013 Rough Guides – “how to immerse yourself on your local travels”
- 2012 Exhibitor – COTTM Beijing, China International Travel Exhibition
- 2012 National Geographic’s “World’s Best Travel Experiences” #8
- 2010 National Geographic’s Geotourism Ambassadorship
- 2010 National Geographic’s Global Finalist’s Certificate of Excellence
- 2010 National Geographic One Of World’s Innovative Travel Entrepreneurs
- 2010 The Travel World – featured article
- 2010 National Geographic Geotourism Guide
- 2009 Top 10 Global Finalist, National Geographic/Ashoka’s “Power Of Place” Geotourism Challenge
- 2009 WHL Travel’s Urban Adventures Award
- 2009 Tour Dust’s Scholarship Award
- 2009 National Geographic’s Weekend Broadcast
- 2009 National Geographic’s Publication “Mongolei” by Carmen Rohrbach –
- 2007 NBC Universal Studio’s Syfy Channel – Josh Gates’ “Destination Truth” (Fixer/Production Management)
- 2007 USAID Grant Winner
- 2007 Officially recommended case study during UNESCAP’s 63rd session & report – page 14
- 2006-07 Give2Asia.org – GER TO GER Fund with the assistance of Loreena Mckennitt (Famed Singer)
- 2006 National Geographic’s D.C. Museum Centerpiece “Mongolia: Rebirth Of Traditions” (Filmmaker)
- 2006 CBS’s The Amazing Race S10 E.2 – EMMY/DGA Awarded (Country Fixer/Production Management)
- 2005-Today founded GERTOGER.ORG via a Swiss Agency For Development And Cooperation grant
- 2005 Won the World Bank Tender – Cross-Industry Supply Chain And Competitiveness Study And Analysis
The Challenges we Face
to advance the UN’s MDGS/SDGs VIA Mongolian COMMUNITY BASED TOURISM
I have first-hand experiences with the following – as both unethical tour operators and Karens (aka unrully travelers – learn more about WHAT a Karen is via these links YouTube and Facebook) have tried for years to destroy and discredit both me (Zanjan Fromer) as well as all our past/current and future MDG/SDG endeavors listed below here. Many of these unethical folks were afraid that both GER to GER as well as myself would foster and generate a lot of public support – and they didn’t want that to happen.
1. UNETHICAL TOUR OPERATORS – DISRUPTION TO POACH CLIENTS/MARKETS & TRAINED COMMUNITY HR
For the last decade, the major issue in Mongolia are irresponsible tour operators/competitors unethically profiteering/gaining from the ‘responsible tourism’ brand by sabotaging Responsible Tour Operators’ markets via disruptors, trolls, scammers, etc., that spread misinformation via Trip Advisor to intentionally damage the alternative incomes of nomadic families via factless statements of concern that the tourism industry “damages” nomads (with intentions to destroy local CBT operations to force communities to seek other tour operators to collaborate with aka “unethical community poaching” of trained HR assets – unethical operators in Mongolia are lazy – they prefer poaching/disruptive adoption than developing their own communities and own HR properly).
More importantly, these unethical folks foster the lack of market distinction between responsible operations (like GER to GER) and irresponsible tour operators. Today, many claim to be ‘responsible’ and experts in community based tourism – and generally they are educated and great talkers – but with some research it’s clear that they’ve adopted lost donor projects and are calling it theirs, etc., for financial and name gains – but are not specialists in community development. These folks, beyond copying GER to GER and the like, are unable to “tangibly prove” how they/themselves are advancing the UN MDGs/SDGs by “their own creations”. It is VITAL to note that copying & pasting existing/donor created CBTs as their own doesn’t qualify “these unethical operators” as CBT developers/specialists as they haven’t properly obtained the necessary experience, skill sets, knowledge, know-how, lessons learned and more for them selves… parroting books, donor reports and the like doesn’t make them experts NOR specialists – only speaking, educating and sharing lessons learned from one’s own experiences does.
2. THE USAGE OF “KARENS” – SPREADING MISINFORMATION & HATE AND SILENCING SUPPORTERS VIA ONLINE/OFFLINE HARASSMENT
Lastly, what truly damages nomadic families are unethical individuals/scams/dishonest reviews via “Karens” (aka unrully travelers – learn more about WHAT a Karen is via these links YouTube and Facebook) that pose an immediate threat via online misinformation and hate (via Trip Advisor, Google Reviews, etc.) which directly/rapidly disrupts market economics and sustainability as well as negatively impacting countries, businesses and people’s image… and worse – for years – they also targeted good businesses, good people and their supporters with constant online/offline harassment.
THE GER TO GER ADVANTAGE,
KNOW “HOW” THE $ GETs DISTRIBUTED
what will $100 US Dollars buy you in Mongolia
and how will it benefit the locals?
GER to GER’s “Live Like a Local” via
Community Based Nomadic Trails
15+ years of benefiting locals with up to 80% of Trips’ Costs + paying for all Nomadic Families’ Social Insurances, marketing works, etc.; $100 maximized towards locals.
- 2 Days/1 Night
- Training Workshop (History, Culture, DOs/DONTs, Language, etc.)
- Office Emergency Support
- Local Bus
- 5 Meals (B,L,D,B,L)
- Between meal’s Nomadic Snacks
- Unlimited Hot Milk Tea
- Unlimited Hot Water
- Your own Ger
- Your own bed
- Nomadic Guide
- Nomadic Transportation; ox or horse
- Great trekking routes
- Fantastic landscapes
- Great outdoors
- Etc.!
EVERY COMMUNITY BASED TOURISM PURCHASE MAKES A POSITIVE DIFFERENCE for the communities
Note: This “approximation” chart of what you could buy with only $100 USD is being provided to show the reality of travel in Mongolia and abroad (prices may vary up/down depending on additional factors). As for Berlin/EU, the amount one may obtain for $100 USD is limited to cheap accommodations for 1 day and maybe with some food (breakfast)… HOWEVER, GER to GER’s LIVE LIKE A LOCAL EXPERIENCES include everything (food, drinks, guides, culture, etc.) not for 1 day but for 2 days!
Kindly note that “Live Like a Local” programs are our nomadic Geotourism/Humanitarian Works (very basic services/facilities) – Live Like a Local Nomadic Experiences are not to be confused with GER to GER’s Fully Packaged Trips (mid-high end services/facilities).
FROM
CHALLENGES
HASHHUU SUFFERED FROM A SERIOUS INJURY SINCE CHILDHOOD
“he wasn’t able to walk normally, couldn’t mount a horse by himself and always required someone’s assistance while herding animals, etc…”
TO SUCCESSES!
GER to GER’s GOODWILL SURGERY FINANCED BY REVENUES
GER to GER 100% financed both Hashuu’s surgery and recovery via its FIRST revenues that the organization generated – as this was his ‘once in a lifetime opportunity’.
IN A COUNTRY WHERE ‘YOUR HEALTH’ MEANS YOUR SURVIVAL’, we at GER to GER knew the importance and took action to assist via our own personal finances.

Expectations, Reality and Getting the Most from your community based tourism experiences across Mongolia
Written by Mr. Zanjan Fromer of GERtoGER.org Mongolia – NATGEO Geotourism Ambassador
Here’s my humble opinion based upon decades of living and working among Mongols across Mongolia since 1994.