Ger to Ger Agency and Foundation -
Responsible Community Mobilization for Sustainable Livelihoods
Ger to Ger systematically enables rural communities to responsibly and sustainably tap the tourism industry to generate sustainable livelihoods through vocational training (Foundation) and market linkage development (Agency); to which within 3 to 5 years community based tourism will become well rooted. Rural communities, particularly herder groups in league with rural single service suppliers (rural drivers, guides, other human resources and businesses), provide travel services and products to the travel industry. Ger to Ger productively utilizes herders and their existing assets to develop cultural eco travel products that results in increased incomes for rural families and their communities.
Herders/Rural Communities/Environment/Industry Partners (Public-Private Partnerships)
The Foundation is inclusive of the poor and the extreme poor by mobilizing herders into productive economic activity. Rather, they contribute their time and labor by establishing and maintaining the route, and later participate in the trainers of trainers programme to prepare other groups to develop additional routes. These rural communities are active in self-monitoring to assess local opportunities so as to work with the project and partners to develop micro and small enterprises. Public and private sector partnerships are fostered for business enabling environments that encourage further rural economic diversification, new labor market creation and promotion of community services in line with greater industry demands to ensure sustainability.
Example: even a homeless man with an upright and honest character, with proper knowledge and some applied experience, can walk and guide visitors from point “A” to point “B” safely.
It’s the responsibility of the Organization as it matures, in cooperation with the local inhabitants, to find new and creative ways to tap the “global” market and use this massive social economic power responsibly to systematically materialize the vision of their community’s development.
Last Updated on Tuesday, 04 January 2011 17:39